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What is Outbrain Account?
Outbrain is a local advertising manner that partners with several publishers like CNN, BBC, MSN, etc to connect them with advertisers. Advertisers use Outbrain to display ads that mimic editorial Stories, paying when somebody clicks on the ad.
Outbrain shares the earnings from advertisers together with all the publishers. It uses targeted ads of selected articles, slideshows, blog posts, photos, or videos to a reader.
Some Outbrain recommended contents links to the publisher’s own contents, whereas others link to other sites. While other sites pay Outbrain for clicks, Outbrain pays the publisher on which the links appeared.
Buy Outbrain Ads Account
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Outbrain announced the expansion of its publisher network in India in October 2017. Joining its list of premium publications in India and around the globe are Network18, Firstpost, News18 (English), News18 (Hindi), India TV News, Khabar India TV, and India TV Paisa.
As a strategic market, India has anchored Outbrain’s regional presence and holds tremendous potential. The performance-driven Discovery platform already counts India.com Group (Zeenews; Bollywoodlife; india.com; DNA India).
The Hindu Group (The Hindu; The Hindu Businessline), and the Indian Express Group (Financial Express; Jansatta; Loksatta) in its network of premium publications. This distribution helps marketers build a huge audience and reach new customers in India using advanced targeting options via Outbrain network.
Outbrain currently accepts MasterCard, Visa, Discover, and American Express credit cards from the following countries only:
US, UK, France, Germany, Spain, Italy, Canada, Singapore, Australia, New Zealand, Israel, Austria, India, Philippines, Ireland, Sweden, Netherlands, Hong Kong, Malaysia, Indonesia, Thailand, Taiwan, Slovenia, Belgium, Portugal, Switzerland, Poland, Latvia, Vietnam, South Africa, Cyprus.
How to Create an Outbrain Account?
Go to the registration page, select your country, enter a valid email id, and set a password.
- Create Your Outbrain Account.
- Retrieve and Place Your Outbrain Pixel.
- Create Your First Campaign.
- Submit your Content.
Outbrain publisher guidelines are in order to deliver the best user experience, reliability, legality, and quality of publisher partners we work with.
- User Experience
To ensure the best possible user experience, all pages of the publisher website must host content (slideshows, infographic, articles, video, quizzes, etc, offering value for the reader), and have functioning navigation –
- Social Media icons should link to the relevant pages.
- Site Menu buttons should link to relevant sections of the site.
To provide site reliability and transparency, websites must have an about us /Contact us section, mentions of the articles’ authors /references, and provide robust site infrastructures- such as not linking to broken pages, non-functional page elements, or pages that link to further pages that break our publisher guidelines
Websites must comply with all applicable laws and regulations, and not include Plagiarism, Fraudulent behavior/content, Content that may be reasonably considered to be illegal, unlawful, or infringing under any applicable laws, no breach of confidence, or infringing any other right of any third party.
Outbrain Will Not Partner With Publishers Whose Content Includes –
- Adult/ Sexual Content/ Pornography,
- Content Deemed Invasive to Privacy,
- Defamatory, Indecent, Seditious, Offensive, Harmful Content,
- Fake News,
- Hate/ Violence/ Discrimination (racial, ethnical or other),
- Promotion of or Advocacy for one religion over another,
- Extreme political views,
- Weapon (or ammunition)/ Drugs (or paraphernalia)/ Alcohol Sales,
Outbrain reserves the right to reject any publisher whose content is not appropriate and does not meet these guidelines at its sole discretion.
Outbrain publisher list –
News & Media
News & Media
News & Media
News & Media
News & Media
News & Media
Native advertising is a form of paid ads that match the look, feel, and function of the media format in which they appear.
Native ads are often seen in social media feeds, or as recommended content on a web page. Native ads don’t really look like ads but a part of the editorial flow of the page that it is non-disruptive. It exposes the viewer to advertising content without sticking out like a sore thumb.
Why are online marketers turning to Native Advertising?
- Consumers look at native ads 53% more than display ads. Native ads demand increased 18% in the purchase, and the visual engagement with native ads is the same, and even slightly higher than the original editorial content.
- When the audience gets bored with seeing so-called ads Ad fatigue happens. Then they simply stop paying attention. As long as the content is relevant and interesting, native advertising engages the audience.
- Consumers know that native ads are a form of advertising, but they don’t care! In a Stanford University study, researchers found that native advertising fools nobody. However native ads still have a significant effect on purchase behavior.
Outbrain Business Model
Outbrain has content discovery ad placements on sites across the internet (under headings like ‘You Might Like’ or ‘from around the Web’). These feature ads point at pieces of content placed by advertisers.
Every time a user clicks on an ad, the advertiser is charged at a CPC rate, and this income is shared with publishers based on an agreed revenue share. Outbrain currently serves 2 recommendations a month with a global reach of 557musers and has a valuation north of $1bn, making it a unicorn startup.
Outbrain CPC/ Outbrain Cost/ Outbrain’s Pricing Model
Outbrain pricing model is Cost-Per-Click (CPC) based. User is charged for the number of clicks each campaign receives based on the CPC they set.
For example, if you set the campaign budget to $20 and the CPC to $0.03, you will pay $0.03 for every click until you hit your $20 budget cap. At any time, the CPC can be changed in your campaign settings depending on how well the campaign performs.
When the budget is over, your content stops being distributed to our network of publisher sites. However, a reader can still click on already served content. Thus you will be charged up to 20% more than your budget for clicks delivered during this time.
Not only that, if you manually pause your campaign, a reader can still click on content that was served prior to the campaign being paused. Thus, you may be charged for these clicks even after the campaign stops running.
The minimum budget for a campaign is $10/day or $300/month, and the minimum cost per click (CPC) is $0.03. Minimums do not reflect reality. Expect to start your CPC around $0.10 to $1.50 depending on your industry.
Outbrain Ads/ Ads by Outbrain /Outbrain Advertising
Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos, or videos to a reader.
Outbrain Advertisers and Publishers
Most of the major global news & media companies run either Outbrain or Taboola widgets or both. The majority of the traffic is coming from there. Being an advertiser you can target the audience based on their interest depending on the section of the media/news site the visitor is viewing more.
The audience interest segmentation offered by Outbrain is as follows:
- Home and Lifestyle,
- Technology and Internet,
- Business and Finance,
- Entertainment, etc.
In addition, you can target by geo, device, and specific publishers as well.
- Criteo Dynamic Retargeting.
- Mailchimp All-in-One Marketing Platform.
- Cision Communications Cloud.
- CoSchedule Marketing Suite.
Outbrain is a domestic advertising agency. It uses targeted ads to offer readers articles, slideshows, blog posts, photos, or videos. Some of the content offered by Outbrain links to the publisher’s content, others to other sites.
These other sites pay Outbrain for clicks and Outbrain publisher on which the links appeared. Don’t waste your time. If you need this, you can outbrain accounts for sale from us. You may find a varified Outbrain ads account of any volume you want.
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